Penyuluhan Strategi Pelatihan Sumber Daya Manusia Berbasis Web Digital Marketing Sosial Media Terhadap Peningkatan Pelaku UMKM Pada Masyarakat Desa Meteseh, Boja, Kabupaten Kendal Outreach on Web-Based Digital Marketing Social Media Human Resources Traini

Abstract

Micro, small and medium enterprises (MSMEs) are one of the businesses that are best able to survive the economic conditions during the pandemic and inflation, the decline in the Indonesian economy has caused an increase in poverty rates, unemployment and continued slowing of regional economic growth. Therefore, it is hoped that MSMEs will be at the forefront of strengthening the economic pillars in achieving sustainable development goals (SGDs). The aim of this community service (PkM) is to increase community knowledge and understanding regarding the role and importance of carrying out MSME & digital marketing practices. The methods used are educational outreach, observation, and collaborative assistance to the MSME community in Meteseh Village, Boja District, Kendal Regency which continues to strive to activate various joint steps in collaboration to realize the goal of "Kendal MSMEs, Reliable MSMEs, Digital MSMEs, Go International MSMEs." The model for delivering material at this PkM is a lecture. The result of implementing this PkM is increased knowledge and understanding of the people of Meteseh Village, Boja, the importance of MSMEs & digital marketing.